1. Infographic Format
A clean, one-page infographic summarizing:
- The bank’s balance sheet and income statement with brief descriptions.
- Job roles with icons representing specific career paths.
- Arrows connecting each role to the corresponding balance sheet or income statement item.
Key Design Elements
- Use color-coding: Assets (green), Liabilities (blue), Equity (purple).
- Add simple icons: e.g., a bank building for “Corporate Banker,” a computer for “Operations Specialist.”
Tool Suggestion: Canva or Adobe Illustrator.
2. Slide Deck Format (Presentation)
Create a 4-5 slide deck for use in webinars or workshops.
Slide Layouts:
- Slide 1: Introduction – What is a bank’s balance sheet and income statement?
- Slide 2: The Balance Sheet – Display components with real-world job roles mapped visually.
- Slide 3: The Income Statement – Link revenues and expenses to career paths.
- Slide 4: Closing Slide – Summarize career opportunities and their financial impacts.
Tool Suggestion: PowerPoint or Google Slides.
3. Interactive Web Visualization
Design an interactive web page where users can click on different parts of the balance sheet or income statement to explore related job roles.
Example:
- Click “Loans” → Learn about “Credit Analysts” and “Relationship Managers.”
- Click “Fees” → Learn about “Trade Finance Specialists” or “Private Bankers.”
Tool Suggestion: Figma for prototyping or WordPress plugins for interactivity.
4. Printable One-Pager (Cheat Sheet)
A condensed handout suitable for print or PDF distribution.
Layout:
- A simplified balance sheet and income statement on the left.
- A bulleted list of job roles on the right, grouped by categories (e.g., Client-Facing, Analytical, Support).
Tool Suggestion: Microsoft Word or Canva templates.
5. Video Animation
A 30-second explainer animation showing how the balance sheet and income statement connect to job roles.
Flow:
- Start with a simplified bank balance sheet and income statement.
- Highlight items (e.g., “Loans”) and fade in relevant roles (e.g., “Credit Analyst”).
- End with a call-to-action: “Find your role in the big picture of banking!”
Tool Suggestion: Animaker or Adobe After Effects.
6. Social Media Carousel Post
Design a carousel post for platforms like LinkedIn or Instagram.
Slides:
- Slide 1: Cover – “Your Role in a Bank’s Big Picture.”
- Slide 2: Simplified Balance Sheet with job roles linked.
- Slide 3: Simplified Income Statement with job roles linked.
- Slide 4: Closing Message – “Explore Your Career Path Today!”
Tool Suggestion: Canva or Adobe Photoshop.
7. Flowchart (Process-Oriented)
A process map showing how various departments contribute to a bank’s operations.
Example:
- Loans → Credit Analysts → Risk Managers → Treasury Teams.
- Deposits → Retail Bankers → Treasury Teams → Compliance.
Tool Suggestion: Lucidchart or Microsoft Visio.
8. Story-Based Visualization (Comic Strip)
Create a comic strip or storyboard showing a day in the life of a young professional (e.g., Credit Analyst or Relationship Manager).
Panels Example for the Comic Strip:
- Panel 1: A young professional starts their day reviewing a client’s loan application (Credit Analyst).
- Caption: “Meet Alex, a Credit Analyst at XYZ Bank.”
- Panel 2: Alex collaborates with the Risk Manager to assess the client’s creditworthiness.
- Caption: “Alex ensures the bank takes calculated risks.”
- Panel 3: Alex’s work impacts the income statement by contributing to interest income.
- Caption: “This loan adds to the bank’s revenue stream!”
- Panel 4: The comic ends with Alex planning for growth in their career.
- Caption: “Alex’s work aligns with the bank’s big picture.”
Tool Suggestion: Pixton or Canva for comic creation.
9. Data Visualization Chart
Create a multi-layered Sankey diagram that shows the flow between:
- Balance Sheet Items →
- Income Statement Categories →
- Job Roles.
Example Flow:
- Loans → Interest Income → Credit Analyst, Relationship Manager.
- Fees → Non-Interest Income → Investment Banker, Trade Finance Specialist.
Tool Suggestion: Tableau, Flourish, or Power BI.
10. Mind Map
A branching mind map connecting banking concepts to careers:
- Core Categories: Balance Sheet, Income Statement, Key Divisions.
- Branches: Sub-components (e.g., Loans, Deposits, Fees) → Corresponding roles.
Tool Suggestion: MindMeister or Miro.
Tailored Distribution Channels
- Young Professionals: Use the comic strip, infographics, or social media carousels.
- Banking Graduates/Interns: Present slide decks and printable one-pagers at university career fairs.
- Digital Enthusiasts: Leverage interactive web visualizations and video animations.
