Multi-Format Content Distribution Strategy

Primary Distribution Channels

Podcast Ecosystem
- Apple Podcasts
- Spotify
- Google Podcasts
- Amazon Music
- Stitcher
Video Platforms
- YouTube (Long-form)
  - Full episode recordings
  - Behind-the-scenes content
  - Director’s cut interviews
- YouTube Shorts
  - 60-second career tips
  - Teaser clips
  - Quick insights
- TikTok
  - 15-30 second career hacks
  - Trend-based financial career content
- Instagram Reels
  - Visual storytelling
  - Quick career visualization
Website Ecosystem
- Dedicated Microsite
  - Interactive career mapping tools
  - Comprehensive show notes
  - Downloadable resources
  - Internal podcast episode linking
  - Career development calculators
  - Community forum
Social Media Channels
- LinkedIn
  - Long-form articles
  - Professional network engagement
  - Career insight posts
- Twitter/X
  - Quick career tips
  - Industry news links
  - Engagement with banking professionals
- Instagram
  - Visual career journeys
  - Infographic career insights
  - Student-focused content
Written Content Channels
- Medium Publications
- Substack Newsletter
- Guest Posts on Financial Websites
- Corporate Blog Partnerships