Content Creation Workflow Handbook

Introduction for New Team Members

Welcome to Your Content Creation Journey!

Dear Intern,

This handbook is your ultimate guide to transforming a podcast into a multi-channel content powerhouse. Think of yourself as a content chef, where each podcast episode is a complex recipe that needs to be prepared, plated, and served across multiple dining experiences.

0. FOUNDATIONAL UNDERSTANDING

Key Terminology Explained

Content Ecosystem

🌐 Definition: A interconnected network of content across different platforms, where each piece of content supports and amplifies others.

Analogy: Imagine a spider web. Each strand is a different platform, but they’re all connected and support each other.

Content Transformation

🔄 Definition: The process of taking one piece of core content (our podcast) and adapting it for different platforms, audiences, and consumption styles.

Real-World Example: A 1-hour podcast becomes:

• YouTube video
• 5-minute highlight reel
• 60-second TikTok clip
• LinkedIn article
• Instagram graphics
• Blog post

The Content Creation Workflow: Step-by-Step Guide

1. PRE-PRODUCTION PREPARATION

A. Episode Research & Planning

Tools Needed:

• Google Docs
• Notion
• Trello
• Slack

Workflow Steps:

1. Topic Selection
   • Align with overall podcast strategy
   • Check trending topics in banking
   • Validate with team brainstorming
2. Guest Identification
   • LinkedIn research
   • Industry network mapping
   • Reach out via professional networks
3. Content Outline Development
   • Create a master Google Doc
   • Develop 3-tier outline:
     • Detailed script
     • Key talking points
     • Potential social media snippets

B. Technical Preparation

Recording Setup Checklist:

• High-quality microphone
• Quiet recording space
• Backup recording software
• Lighting for video
• Professional background

2. PRODUCTION PHASE

Recording Process

1. Podcast Recording
   • Use Riverside.fm or similar platform
   • Record video and audio simultaneously
   • Capture b-roll and additional footage
2. Immediate Post-Production
   • Initial rough cut
   • Basic audio/video sync
   • Preliminary editing

3. CONTENT TRANSFORMATION WORKFLOW

Workflow Matrix

Content TypePrimary PlatformDurationProduction ComplexityTeam MemberFull PodcastYouTube/Spotify45-60 minHighSenior ProducerBlog PostWebsite/Medium1500-2000 wordsMediumContent WriterLinkedIn ArticleLinkedIn800-1200 wordsMediumPR SpecialistYouTube ShortsYouTube60 secondsLowVideo EditorInstagram ReelsInstagram30-60 secondsLowSocial Media CoordinatorTikTokTikTok15-30 secondsLowSocial Media Intern

Detailed Content Transformation Process

1. Long-Form Video (YouTube)

• Raw Footage Review
• Professional Editing
  • Add graphics
  • Include lower thirds
  • Color correction
  • Sound mixing
• Metadata Preparation
  • SEO-optimized title
  • Detailed description
  • Relevant tags
  • Thumbnail creation

2. Blog Post

• Transcription
• Editorial Process
  • Convert spoken word to written content
  • Add subheadings
  • Include internal links
  • SEO optimization
• Visual Enhancements
  • Relevant images
  • Infographics
  • Pull quotes

3. Social Media Content

• Snippet Selection
  • Most engaging 60-second clips
  • Key insights
  • Provocative statements
• Graphic Design
  • On-brand templates
  • Consistent color scheme
  • Readable text overlays
• Platform-Specific Optimization
  • Vertical video for mobile
  • Hashtag research
  • Engagement prompts

4. DISTRIBUTION & AMPLIFICATION

Distribution Checklist

•  Upload to primary podcast platforms
•  Publish YouTube video
•  Create blog post
•  Design social media graphics
•  Schedule social media posts
•  Notify email list
•  Engage with comments/interactions

Community Engagement Protocol

1. Respond to comments within 24 hours
2. Share user-generated content
3. Create polls and interactive content
4. Host monthly live Q&A sessions

5. ANALYTICS & OPTIMIZATION

Key Performance Indicators (KPIs)

• Total downloads/views
• Engagement rate
• Audience retention
• Conversion metrics
• Social media interactions

Tracking Tools:

• Google Analytics
• Spotify Podcast Analytics
• YouTube Studio
• Social Media Platform Insights

6. COMPLIANCE & BRAND GUIDELINES

Non-Negotiable Rules

1. Maintain professional tone
2. Avoid specific financial advice
3. Include necessary disclaimers
4. Respect data privacy
5. Align with brand voice

TEAM COMMUNICATION PROTOCOLS

Daily Standup (15 Minutes)

• What did you complete yesterday?
• What are you working on today?
• Any blockers or challenges?

Weekly Review

• Content performance analysis
• Strategy adjustment
• Celebrate wins
• Address challenges

RECOMMENDED SKILL DEVELOPMENT

Technical Skills

• Video editing
• Graphic design
• SEO writing
• Social media management
• Basic audio engineering

Soft Skills

• Communication
• Adaptability
• Time management
• Creativity
• Collaborative spirit

EMERGENCY PROTOCOLS

Content Crisis Management

1. Immediate leadership notification
2. Assess potential impact
3. Develop mitigation strategy
4. Transparent communication
5. Learn and improve

Final Advice: Stay curious, be creative, and remember – every piece of content is an opportunity to connect, educate, and inspire!

Prepared by the Content Strategy Team

This comprehensive handbook provides a deep dive into the content creation workflow, designed to be accessible to junior team members while maintaining professional depth.

Key Features:

• Beginner-friendly explanations
• Detailed step-by-step processes
• Technical and soft skill development guidelines
• Compliance and brand guidelines
• Emergency management protocols